{"id":3200,"date":"2019-06-30T17:47:08","date_gmt":"2019-06-30T15:47:08","guid":{"rendered":"https:\/\/www.transword.net\/?p=3200"},"modified":"2020-03-26T16:41:29","modified_gmt":"2020-03-26T15:41:29","slug":"what-is-multilingual-seo-and-why-do-you-need-it","status":"publish","type":"post","link":"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/","title":{"rendered":"What is multilingual SEO and why do you need it?"},"content":{"rendered":"<p>If you run any kind of website or blog, you will have heard of SEO. But what exactly is it? Essentially, it is a technique for <strong>increasing the visibility of your website<\/strong> in search engine results. Since many web users only look at the first page of the results, SEO is vital for your website. Users often search for keywords on search engines like Google, Bing and Yahoo and, by using an algorithm, the search engine combs through websites looking for those that contain the keywords, thereby determining its ranking.<\/p>\n<p>Despite the perceived dominance of English on the Internet, less than 30% of web users speak it as their first language. This alone highlights the importance of multilingual SEO in an increasingly global setting. If businesses wish to effectively market their products online, they must cater to their international audience.<\/p>\n<h5>How does it work?<\/h5>\n<p>Multilingual SEO means making the <strong>tags<\/strong> and <strong>keywords<\/strong> you use available in different languages so that you have the option to expand your business to different international markets. There is a common misconception that a machine translation tool is sufficient for translating these keywords. However, there are huge benefits to using a native translator to ensure the keywords are translated in a clever and well thought out way.<\/p>\n<h5>Why is it so important?<\/h5>\n<p>A native translator is able to put themselves in the mind of someone searching online, using commonly used terms as opposed to a literal translation. For example, the standard French translation of \u201ccar insurance\u201d is \u201c<em>l\u2019assurance automobile<\/em>\u201d, however, a translator who has knowledge of SEO will be aware that \u201c<em>auto assurance<\/em>\u201d is much more commonly searched for online. This kind of knowledge is <strong>absolutely key in improving your website\u2019s search engine ranking<\/strong>, which is essential for expanding your audience.<\/p>\n<p>Furthermore, localisation also helps achieve this. For example, if you wish to enter the Latin American market, you will likely prefer the term \u201c<em>su\u00e9ter<\/em>\u201d to \u201c<em>jersey<\/em>\u201d for jumper, as it is the equivalent in Latin American Spanish. For a clothing company this will open a door to a completely new audience that can easily access and search for products. In this way, careful research and linguistic knowledge prove their worth regarding multilingual SEO.<\/p>\n<p>In short, investing time in multilingual SEO is investing in your company\u2019s future as it ensures growth and engagement with a wider audience by <strong>consolidating your online presence<\/strong>, giving you a clear advantage over your competitors.<\/p>\n<p>&nbsp;<\/p>\n<p>Header image by <a class=\"_3XzpS _1ByhS _4kjHg _1O9Y0 _3l__V _1CBrG xLon9\" href=\"https:\/\/unsplash.com\/@kylejglenn\">Kyle Glenn<\/a> on <em>Unsplash<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run any kind of website or blog, you will have heard of SEO. But what exactly is it? Essentially, it is a technique for increasing the visibility of your website in search engine results. Since many web users only look at the first page of the results, SEO is vital for your website.<\/p>\n","protected":false},"author":2,"featured_media":3219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is multilingual SEO and why do you need it? | Transword<\/title>\n<meta name=\"description\" content=\"If you run any kind of website or blog, you will have heard of SEO. But what exactly is it? Essentially, it is a technique for increasing the visibility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is multilingual SEO and why do you need it? | Transword\" \/>\n<meta property=\"og:description\" content=\"If you run any kind of website or blog, you will have heard of SEO. But what exactly is it? Essentially, it is a technique for increasing the visibility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Transword\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T15:47:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-26T15:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.transword.net\/wp-content\/uploads\/2019\/06\/kyle-glenn-nXt5HtLmlgE-unsplash-e1576761200764.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valentina Paglia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TranswordT\" \/>\n<meta name=\"twitter:site\" content=\"@TranswordT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina Paglia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/\",\"url\":\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/\",\"name\":\"What is multilingual SEO and why do you need it? | Transword\",\"isPartOf\":{\"@id\":\"https:\/\/www.transword.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.transword.net\/en\/what-is-multilingual-seo-and-why-do-you-need-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.transword.net\/wp-content\/uploads\/2019\/06\/kyle-glenn-nXt5HtLmlgE-unsplash-e1576761200764.jpg\",\"datePublished\":\"2019-06-30T15:47:08+00:00\",\"dateModified\":\"2020-03-26T15:41:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.transword.net\/en\/#\/schema\/person\/e792d10e9495eb0da393a3ef9458bf0f\"},\"description\":\"If you run any kind of website or blog, you will have heard of SEO. 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